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Vu Van is a Vietnamese CEO in San Francisco and also a member of the honored Silicon Valley founders. She developed her app last year, named Elsa Speak, at SXSW and even won an award for it. Despite this, she didn’t match the American startup programme. She further tried building her app which was an AI (Artificial Intelligence) assistant to help English learners improve their accent.
For this, she returned to Vietnam to get the needs of her targeted users. Years later, she heard about Google’s new Launchpad Accelerator and was left with many doubts in mind. The accelerator is a source help for mature startups and as a result, the problems faced by ELSA got some essential support from Google. Now, Google would provide a top expert to her specialised in that particular area.
ELSA now holds a place amongst the rising starts in the world and seeing this, Google is looking forward to get involved with such companies and reform their image in the market. The search engine is all set to train them on product development and enhance their learning process. In return, Google gets a chance to inspect their books, observe its product usage in less known market and prevail all round the globe. Gradually, such companies will start having an important role in drawing millions of population go digital and Google will also grab new users daily.
Google believes in a theory that when a company is properly engineered or has created a huge IPO (Initial Public Offerings), no developing region would compile the resources required to support venture capitals. There are only a few local technologists who possess the experience and talent to transform a small company into a big name in the industry. When you look around for a good data scientist or want to fix your app for better conversions, you won’t find anybody with a solution
Finally, Google came up with a delta force, by Glasberg, ready to find out if they could turn the stone that innumerable governments, organisations and programs couldn’t: help potential startups worldwide to have a substantive position of their own. They have planned to do this by choosing the most proven and sharp startups, offering them with genuine support for about half an year treating them as a part of Google.
Transporting this to other cities has been an old image loved by public bureaucrats that now it hardly affects the pulse. To the different view at Google’s approach, Glasberg reasoned, “No one else is looking at emerging markets as a whole.” Since he joined Google in Tel Avis after leaving a career in business development is continuously into creating his startup victory theory. According to him, helping them stand with strong roots, will make them invest back in their community as funds. The local entrepreneurial that stakes in growing market companies tend to affect startups product development. The investors often demand a higher value of the company’s income as commission leaving them in the problem, of dealing with their employees, who want high salaries without working for equity.
In 2015, due to the emerging challenges in the investment and productivity of startups, Glassberg initiated a plan with which Google might solve the root problem – the absence of success stories. Finally, it was decided that they would make attempts identifying best of the companies and support them to face their biggest challenges in the best possible way. This was to be done for a time period of two-weeks in a Bay Area immersion program, with a followed six months mentorship.
Later, Glasberg and team decided to work for the startups with a strong and healthy user base. The reason being that these companies are generally alraedy profitable having raised the funding with a strength of 100 or more employees in a time of 2-3 years. Therefore, the Launchpad team found it much sensible and as an intelligent step to reward Google through other channels.
Presently, the third group of Launchpad volunteers went for the two weeks programme at Google’s Bay Area offices. Several mentors from the world joined to plan in-depth code reviews, assess each app design closely and have a look at the hiring practices of companies. This way, they are creating a map of successful startups all round the globe.
Many of the founders around thirties loaded with tested self-assurance were informed that they are free to pick any name from the thousands of Google’s employees and they will be connected for an introduction. This actually happened!
One of the founders and CEO of Snapcart, Reynazran Royono, came up with a problem of AI and he was connected with a Tensorflow expert, the AI platform used by Google. He got immediate support and solution by not just Tensorflow but also from the Ph.D employees and Google Brain staff. Similarly, various startups got fruitful results and solutions to their problems related to artificial intelligence with help of Google’s Launchpad Accelerator. From the success stories of these entrepreneurs, it is clear that Google views excelling startups exceptionally. The base behind this success is that a group of intelligent founders came together to form a group and built an impressive software. This collective excellence is evident of getting millions of users.
Silicon valley startups are pretty much similar to the plants in a nursery – saved from cold, showered with sunlight and sprayed lightly regularly. As the plants when left in wild, fail to survive and if they ever do it’s suggested to build their private greenhouse beforehand. As such, these companies from the outer world of the Valley get assistance from Google, some of them have started competing. Van took an AI engineer mastered by Google and Amazon without any hint to the founders.
Meanwhile, Google still gains many of the startups under its mastery. For getting its acceptance, these companies unfold both their technical and financial details completely to Google employees. Following this, product teaching takes place all while the program is going on. We all know about the various useful platforms Google have created for startups: Google Cloud, Firebase, Tensorflow and now with Launchpad, it has brought together a captivating audience of intelligent engineers.
On this, Glasberg has got to share a wider view as he says, “Google gets two things out of this. One is really understanding what it takes to be a successful entrepreneur in emerging markets.” Another thing is that they hold enough expertise to observe developers throughout the world under a microscope. He believes that startups are actually our future! Undoubtedly, for now, it’s still there in the Bay Area.
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